Here’s why you shouldn’t be afraid to be the face of your brand:
The age old saying: “People buy people” is more true now, than ever before. Consumers crave human connection so personal brands that lack a human element, will struggle to make meaningful connections with ideal clients.
In 2021 and beyond, a (your) warm & friendly face and familiar voice are the most powerful tools you can use (for free!!), when it comes to building a strong personal brand. If this is an area you struggle with, and you would like to learn how to build personal brand confidence so you can grow your online reputation in an authentic way, you’ve come to the right place!
Some of the most frequently asked questions I get, include:
- “Why is it important for my clients to see my face?”
- “What can I do to feel more confident to market myself on social media?”
- “What are the best ways to use my personal branding photos online?”
For me, the key in answering these questions is in understanding personal brand confidence & learning how to build it.
The more regularly you use video & photos on social media to show your followers the face behind your brand, the quicker your brand will become more recognisable and the more confident you will feel to talk about who you are and why you’re amazing! In personal branding your ultimate goal should be to build your visibility, so your product / service ends up being the first brand people think of when faced with a particular problem / need.
“Easier said than done” I hear you say. Well, yes, but where there is a will, there is a way and there is always help along that way! My greatest joy comes from helping clients grow their brand image online. As a visual content creator I know how to use photography & video to build a strong personal brand and I would love to help you do the same.
Know what your strengths are and then talk about them:
The first step in boosting & building your confidence as a personal brand, is understanding what exactly you offer and which specific problems you solve for your clients. Everything you communicate and each piece of content marketing you create, should always be client focused. If you haven’t tackled the ‘deep work’ involved in gaining personal brand clarity, I can help:
My Personal Brand Mentoring service, is perfect for you if you’re an entrepreneur struggling with personal brand confidence / “showing up more” on social media and elsewhere. Building a strong online reputation for your brand requires a solid plan of action. Personal brand mentoring with me, covers 3 separate and very important areas:
1. Personal Brand clarity & confidence
2. Know your audience & how you talk to them
3. How to use 1 &2 to create a content marketing strategy unique to your personal brand
Get in touch if you’d like to book a free discovery call to find out more about this service.
Stop selling and start making meaningful connections with your ideal client tribe.
A successful personal brand, hinges on having a clearly defined brand image and consistent brand messaging. If these elements are in sync, you will find it easier to make meaningful connections with your ideal clients. Once you’ve done the ‘deep work’ to establish who you are as a personal brand and which areas you’re winning in, the next step is to know who you’re talking to.
Understanding WHO your ideal clients are and WHERE they are most active (i.e Instagram, LinkedIn, Facebook) will help you to build an effective content marketing plan. Understanding what your audience likes / what they need help with, helps you to tailor your communication.
This can lead to more meaningful connections because your message resonates with them. From here, every single visual element you use (ie. photos, video, podcasts), should be consistent and in line with your brand voice.
Use your personal branding photos on social media to build your reputation.
We live in an age where the sky really is the limit when it comes to creative marketing content. For my business the most authentic & consistent connections with my ideal clients happen on Instagram. I love how visual the platform is and how many ways there are to be creative when showing my personality & connecting with my community.
My content marketing strategy revolves around utilising my own personal branding shoot photos to be the face of my brand, while using video to encourage my audience to interact with me. In my experience of being in front and behind the camera, having a personal branding shoot can really boost your self-esteem. If you need vibrant & natural personal branding photos to launch your business or take your personal brand to the next level, get in touch.
Here are some of the ways I use Instagram to increase my personal brand visibility, growing my reputation as an expert in personal branding photography and visual strategy to build personal brand confidence:
- I regularly update my Bio photo using a professional branding shoot photo
- I use carousel posts on my feed & upload guides to share my expertise and show my face
- I use video content to connect with my community on igTV and Reels
- I give my community a glimpse onto my everyday life by posting Stories they can relate to and have regular chats in my DMs
- I share client testimonials as social proof, helping me to connect with new clients in a natural way
If you’d like to connect with me on Instagram, click below.
Showing your face encourages interaction and teaches you how to build personal brand confidence.
Now that I’ve shared a few examples of how I connect with my ideal clients on social media, I want to reiterate that every personal brand is unique. As a Personal Brand Mentor, I encourage my mentees to get really clear on their WHY. If you understand what your strengths are, what your message is and who your clients are, confidently showing up as the face of your brand becomes easier. My passion is helping entrepreneurs to look & feel amazing on camera, boosting their confidence so they feel empowered to share their message.
Whether you need personal branding photos or someone to cheer you on while helping you to grow your online reputation, I’d love to hear from you.
In the meantime, see you online!
If you’d like to stick around on the blog, here are 4 top tips on making the most of your Personal Branding Shoot. To read more about how I helped marketing & business coach Rachel Overall with her personal branding photography, click here. For my 2020 personal branding shoot client round-up, click here.