A few weeks ago, I was invited to be a guest speaker at the Beauty & The Brand: Mind ∞ Body ∞ Soul event in Manchester. As Fiona, co-founder of B&TB says: “The energy hits differently when you’re in a room with like-minded women, committing to self-care, unlocking brand success, and celebrating your collective wins.” Scroll down for 5 tips from a visibility coach to build a strong personal brand.
After a day of working on our minds & bodies with a workout at TRIB3 and a manifestation session with She’s Got Power, we glammed up for an evening of networking, good food & delicious cocktails. This was my second B&TB event and I LOVED being invited back to share my expertise as a Visibility coach.
5 tips from a visibility coach to build a strong personal brand
My 5 tips will not only help you to overcome self-doubt, but will also boost your confidence to show up more as the beautiful face of your brand:
STOP TRYING TO FIX WHAT YOU SUCK AT.
Instead, level up by playing to your strengths. Get really clear on your UVP (unique value proposition) and use it as the foundation for all your content, and remember: YOU ARE THE ONLY PERSON WHO CAN DO WHAT YOU DO IN YOUR OWN UNIQUE VOICE. Figure out what you’re realllly good at and use it to level up.
NO ONE CARES AS MUCH AS YOU DO (about your content).
If perfectionism is stopping you from showing up (or any other self-limiting belief i.e.. self-doubt), just remember that no one is watching as closely as you think they are, and even if they were, they’ll get right back to obsessing over their own content 15sec later. POST THE REEL, SHARE THE PHOTO, SHOW YOUR FACE. There is a client out there who needs what you have to offer and if you don’t tell them about it, you’re doing them a disservice!
FITTING IN IS COSTING YOU CLIENTS
Creating the same old content your competitors are / copying what other people in your niche is doing is LITERALLY resulting in your dream client not noticing you / choosing someone else who is shouting louder / spending more on marketing. Work back to point 1 and create content that showcases YOU and your UVP in your OWN your unique way (be brave). And if you need to unfollow some content creators in your niche who are making you doubt yourself / killing content creation buzz, DO IT.
TAKE IT FROM A LONDON VISIBILITY COACH – YOUR BRAND IS BIGGER THAN SOCIAL MEDIA!
As much as I love socials and how creative you can be with your content, I’m here to remind you NOT to put all your visibility eggs in social media baskets because you don’t own them! What does your visibility strategy look like outside of social media?
Do you have:
- a website (with a blog for SEO)
- an email newsletter, building your mailing list (priceless),
- are you getting out there, networking people who can help you grow faster
- are you putting yourself forward as an expert in your field – think podcast interviews, guest expert blog posts, speaking gigs, masterclasses.
A strong personal brand has multiple touchpoints…how about yours? ARE YOU THINKING BIG ENOUGH?
OPEN YOUR HEART
As a London visibility coach, I work with ambitious female founders and one beautiful thing really unites us, is this: Women are naturally built for community. We are wired to support one another, so why not build your brand & dream life TOGETHER – collaborate, cheer each other on, leverage one another’s platforms and build new friendships while doing it. Solopreneurship is sooooo over, embrace your community and if you can’t find one, CREATE YOUR OWN!
And on that note, if you’re looking for a community of female founders who are as fired up as you are, to build a business that ROCKS – The Visibility & Confidence Collective is there to support your journey and celebrate your wins! JOIN HERE and follow me for more visibility tips & tricks on Instagram here.
Read more about the importance of showing up as the face of your brand, here.
